Posted by Alper Çetiner
From the time we wake up in the morning to the moment we call it a day, and every moment in between (think bedroom, bathroom and dinner table), we’re checking in on our favorite social media sites.
This conclusion comes from data gathered by an independent study (commissioned by Retrevo), which surveyed 1,000 online individuals.
Per the report, our Facebook and Twitter activities continue even after we’ve hit the hay, with 48% of respondents checking in on activity when they wake up in the middle of the night or as soon as they wake up in the morning. Unsurprisingly, these night owl social media behaviors skew heavily toward those under the age of 25.
iPhone users are the most social of the respondent pool and were significantly more likely to check or update Twitter or Facebook from bed — many before turning on the TV in the morning. Several also use these sites to consume their morning news. The iPhone’s app and web experience is clearly making it even easier for the young socialites to maintain their Internet presence regardless of their physical station in life.
The study also found that 56% of social media users check Facebook once a day, 32% don’t mind being interrupted by an electronic message while eating and 24% of respondents under the age of the 25 have no problem with digital communication while on the pot.
A few other interesting data points from the study include:
- 12% of respondents check/use Facebook every couple of hours
- 62% of individuals over the age of 25 see electronic communications during a meeting, meal, sex or bathroom act as unwanted interruptions
- 23% of iPhone owners primarily get their morning news from Twitter and Facebook
While we can’t verify that the data is representative of the entire population, most of these stats — which might be surprising on first look — should be expected. Now that smartphones with apps are ubiquitous, it’s quite logical that these devices would accompany their owners even in the most private or intimate of scenarios.
Our Social Media Obsession by the Numbers [Mashable]